The Swiss studio of BUG ME GmbH is one of Agelocer's co-design studios headquartered in Switzerland. The studio focuses on the development of watches and jewelry creative products, deep in product design, brand building, creative direction and design strategy, many times participated in the Swiss luxury watch brand product development projects and creativity. AGELOCER design team is a long-term partner with BUG ME GmbH Swiss studio designers Etienne Ruffieux and Marie Bouttecon.

Etienne Ruffieux is a senior designer with 20 years of experience in product design and product development, and has introduced expertise in the Swiss watch industry. Known for creativity and innovation, and have a good understanding of the development steps of new products, from sketch ideas to 3D drawings and technical plans.

Luca Portman, the co-designer of race series, is from Australia. In his more than 20 years of design career, he has designed the products covering furniture, automobiles, digital electronics, daily necessities, tools and equipment; he shows special preference to anodizing effects and heavy metal styles. The watch design is his latest attempt. Luca Portman joined AGELOCER’s co-creation project in 2018, leading the design of Big Bang series of watches. His design is a long-simmering exploration for AGELOCER.

Lai is a professional Chinese industrial designer. He has contributed to the visual identity design of Shanghai Rail Transit and led the development of AGELOCER’s core collections: Volcano, Black Forest and Moonphase. Focusing on horological aesthetics and mechanical structures, he integrates engineering logic with mechanical aesthetics to forge a distinctive design language for watches.